AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning nude eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day.

eyeshadow primers are one of the most effective ways to help make-up last. Have you ever spent the best part of ten minutes applying your favourite eyeshadow, fully blended with eyeliner in tow ...

Using one of the best eyeshadow primers first will improve its longevity – also helping you to avoid unwanted smudged shadow and panda eyes in the process. Just as the best primers lay the ...

“The most flattering eyeshadow for mature skin is one that has a very soft, subtle sheen,” Stiles says. “Shadows that are too shimmery lean unflattering.” This theory is commonly held by industry pros ...

Their powers are seemingly endless: they blur pores, grip makeup, and provide a smooth base for the best color correctors and the best foundations. Finding the best primers for mature skin can ...