lips. face. fandom." campaign that speaks directly to sports fanatics — and fans of its best-selling Power Grip Primer. In a hilarious video, King stars alongside Emily in Paris actor Lucien ...

Excellent for oily skin, but best ... but the Elf version is remarkably similar. Both are potent of pigment, and even come in similar shades. A dupe for: Milk Makeup Hydro Grip Makeup Primer ...

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...

That’s why a good primer is a must. To kick off your beauty ... “I think my first being with e.l.f. is the best part! Doing something unexpected and entertaining, especially with a brand ...