If you only buy your TV on Black Friday, then you’re doing it right. The mega-deals holiday is practically an open call to make an upgrade to your streaming experience, as online retailers like Best Buy and Amazon slash prices on dozens of 4K TVs of all sizes.

Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.

The 65-inch Hisense U6HF ULED 4K TV, which is powered by the Fire TV platform, is on sale from Amazon at $98 off for Black Friday, dropping its price to $450.