Business Choice 2024: The Best Security and Privacy Brands for Work
If your business needs robust protection from cybersecurity threats, these are the companies you should shortlist when ...
Harvard Business School6 年
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...