The more frequently a child plays with a toy, the simpler the storage system ... grow with your kiddos—perfect for when their Barbie obsession begins. You can use open bins or trays you have around ...

The gift of connectivity (and super fast WiFi) instantly upgrades Barbie’s Dream House to her Stream House ... which have teamed up to launch everything from Barbie tumblers to toys in recent month.

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...