This top-rated, affordable pick is gentle on children’s hair and scalp. Aveeno’s two-in-one shampoo is hypoallergenic, hydrating and safe for all hair types—and we love how accessible it is.

For example, a 73-year-old shopper with “hopeless,” “fine, zero body” hair maintained that the Aveeno shampoo is “different” and “effective” from more expensive options.