While Apple's current VR focus is on Vision Pro, smart glasses are a long-term goal. A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple.

which look much more like traditional eyeglasses than the Vision Pro or even Meta’s own successful Quest VR goggles. Bloomberg looked at internal Apple emails that said the company knows that ...

Apple is in talks with Real Madrid to incorporate tech into a popular stadium so that games can be live streamed to the ...

With Vision Pro failing to set the market alight-and being officially labeled as “not a mass-market product”–the big question is how Apple plans ... product in the VR/AR space, if that ...

After announcing Vision Pro last year, Apple has reportedly been exploring more ways to provide AR and VR content to users – and it seems that the idea of smart glasses is growing within the ...

The Apple Vision Pro hasn’t exactly been a roaring success for Apple, but it sounds like the company is still moving forward with a successor. According to analyst Ming-Chi Kuo, Apple could ...