Your inbox is flooded with Black Friday promotions, so you already knew that. Most of it isn't great. The best sales of the week are on menswear, but we're also seeing the best Apple deals of the entire year.

For the biggest shopping holiday of the season, Amazon is slashing prices on both the latest Apple models and tried-and-true options from past generations, with savings of up to $400 on MacBooks, iPads, Apple Watches, and AirPods.

Welcome to what we are now apparently calling Black Week, our annual festival of paying slightly less for things we don’t need. It’s the most magical time of the year, when children stay up late hoping to hear the sound of deals on the roof and it snows discounts.

Our editors have tested several of these Apple products. Compared to other smartwatches, they concluded that the Apple Watch Ultra 2 (at a rare $80 off) "hits the sweet spot betwe

The second-gen Apple Watch SE has dropped to its lowest price to date. A 40mm GPS (i.e. without LTE connectivity) model has dropped to $169.

It's not often that we see Apple tech go on sale mere weeks after making its debut, which is why we were stoked to find a record-high $70 off the brand-new Apple Watch Series 10.

Apple Watch SE is on sale for $229.99 in Target's Black Friday sale. That's an 18% discount from its list price of $279.99. If you're looking to invest in new Apple devices, Black Friday is a fantastic time of year to do it.