“Aeropostale is a leading teen fashion retailer with nearly 1,000 stores,” Mr. Birnbaum said. “We are always looking for ways to engage and excite our customers and we know that social media ...

Aeropostale did not respond by press deadline ... Mobile users then receive an invitation to participating stores July 28 at 4 p.m. for a “reveal.” Aero compiled a slideshow of images executed ...