Apple released a pro-family ad reflecting on the joys of fatherhood to kick off the Christmas season after Jaguar’s recent ad was accused of peddling wokeness.

Apple released an emotional Christmas ad the focuses on the Hearing Aid feature available on the AirPods Pro 2.

Titled 'Heartstrings', the ad depicts a man who struggles with hearing loss and the impact it has on his family life. The campaign has garnered positive reactions on social media, with some interpreting it as a response to broader cultural and political shifts.

Apple is using its annual holiday commercial to tell a family story of accessibility centered around the new Hearing Aid feature on AirPods Pro 2—and featuring an actor who has hearing loss himself. The almost two-minute film,