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This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.
Ulefone has just launched a new sales promotion for its thermal imaging products, and a giveaway as part of it. The company has plenty of devices that utilize FLIR or ThermoVue thermal technology ...
While Domino’s touts the promotion’s popularity, its return is also a strategic response to declining sales over the past several years, largely due to shifting consumer habits. Factors such ...