有消费者对比了自己购入LV手袋时的价格和目前售价，部分款式涨幅高达60%，并直言，“涨幅惊人，不值得入手了”。北京商报记者丨 蔺雨葳当一线奢侈品高层震动，二线奢侈品们却在忙着集体降价。业绩下滑之际，Burberry、Mulberry等品牌都在最新财报 ...

随着全球奢侈品市场波动加剧，二线奢侈品牌的集体降价趋势引发了市场的广泛关注。近日，Burberry（博柏利）和Mulberry（玛葆俪）在最新财报中明确表示将推行降价策略，以应对业绩下滑。这种策略的背后，究竟隐藏着什么样的市场逻辑和品牌运营思路？本文将对此进行深入分析。

Analysts are gloomy on the future of struggling fashion brand Mulberry after another tough set of results, with Frasers ...

11月21日，北京商报记者梳理发现，Burberry博柏利、Mulberry玛葆俪等二线奢侈品品牌在最新财报中都强调了降价策略。Burberry将降低皮具售价并优化批发和奥莱渠道；Mulberry则计划将60%的产品定价低于1095英镑。另一边，爱马 ...

Mulberry Group Plc is aiming to sell most of its luxury handbags for less than £1,095 ($1,383) to broaden the struggling ...

Mulberry MUL-6.78%decrease; red down pointing triangle said its pretax loss for the first half of the year widened on lower ...

Less than 24 hours later, around 4:19 p.m. Thursday, Fort Collins police responded to a crash involving a pedestrian and a ...

在当今快速变化的消费市场中，奢侈品行业的波动引发了广泛关注。2023年11月21日，北京商报记者首次披露，Burberry博柏利、Mulberry玛葆俪等诸多二线奢侈品牌在随着年度财报发布而显露的下滑趋势，纷纷推出降价策略。这些消息不仅让广大消费者感到惊讶，也让业内专家们开始重新审视奢侈品品牌的市场定位与竞争策略。 一、降价潮背后的市场逻辑 从Burberry和Mulberry的财报来看，这些二线 ...

LAKELAND — Mulberry’s week began with bad news as it learned it would be without its head coach, and it didn't end any better ...

Mulberry is banking on heritage and accessibility to revive its standing among Chinese luxury consumers.

英国品牌Mulberry新行政总裁Andrea Baldo表示，目标将公司大部分手袋价格控制在1,095英镑(1,383美元)以下，以扩大品牌的吸引力并促进销售。Baldo称 ...