The conflict arose over the alleged similarity between Mahindra’s “BE 6e” and IndiGo’s established “6E” brand.
The term BE is already a registered trademark with the automaker, representing its born electric platform that forms the ...
Mahindra in a statement on December 7 it has decided to contest brand rights of BE 6e in court and meanwhile, name its ...
A launch that was supposed to aid one of the largest automakers in the country has landed it in a soup. Mahindra and Mahindra ...
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it ...
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...
Mahindra will temporarily rename its new electric SUV, the 'BE 6e' to 'BE 6', following IndiGo Airlines objection to the ...
Mahindra says it would rebrand the name of its upcoming electric SUV "BE 6e" as "BE 6" to avoid unnecessary distractions ...
盖世汽车讯 据外媒报道,一份法律文件显示,印度最大的航空公司IndiGo已起诉该国汽车制造商马恒达,指控其在最新款 电动汽车 中使用了“6E”商标,侵犯了IndiGo的商标权。
Mahindra Group will rename the SUV brand ‘BE 6’, but ‘the claim by IndiGo is baseless,’ and it will challenge it during court ...
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest ...
Mahindra's use of the 6e trademark for its BE 6e EV faces legal scrutiny from IndiGo, as the airline claims goodwill and ...