Mahindra in a statement on December 7 it has decided to contest brand rights of BE 6e in court and meanwhile, name its ...
The term 'BE' is already a registered trademark with the automaker, representing its 'born electric' platform that forms the ...
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch ...
Mahindra & Mahindra on Saturday said it has decided to rename its new electric vehicle brand as 'BE 6' but noted that it will ...
Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to ...
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest ...
The conflict arose over the alleged similarity between Mahindra’s “BE 6e” and IndiGo’s established “6E” brand.
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...
On December 3, IndiGo filed a trademark infringement case against Mahindra Electric Automobile Limited in the Delhi ...
Mahindra says it would rebrand the name of its upcoming electric SUV "BE 6e" as "BE 6" to avoid unnecessary distractions ...
With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV ...
On 3 December 2024, InterGlobe Aviation, which operates India’s largest airline IndiGo, took Mahindra Electric Automobile Ltd ...