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IndiGo, Mahindra and SUV
Mahindra Renames BE 6e SUV Amidst Conflict With IndiGo, Here's What The Carmaker Said
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it didn’t enjoy being in a ‘distracting and unnecessary conflict’
Mahindra Renames Electric SUV To ‘BE 6’ In ‘6e’ Fight With IndiGo
On 3 December 2024, InterGlobe Aviation, which operates India’s largest airline IndiGo, took Mahindra Electric Automobile Ltd. to the Delhi HIgh Court over the use of ‘6e’ in the name of its latest electric SUV. The matter was posted for hearing on 9 December.
Mahindra vs Indigo trademark row: BE 6e renamed as ‘BE’
Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to battle a trademark infringement case with IndiGo Airlines. The dispute revolves around the use of ‘6E’ in the name of Mahindra’s electric vehicle, which IndiGo claims infringes on its trademark.
Mahindra BE 6e Named Changed To BE 6 After IndiGo Lawsuit
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch after IndiGo filed a copyright infringement over the name '6e'.
Mahindra vs IndiGo: Carmaker to contest brand 6e battle in court, name its new electric SUV BE 6
Mahindra in a statement on December 7 it has decided to contest brand rights of BE 6e in court and meanwhile, name its Electric Origin SUV “BE 6.”
'6e’ Clash: What’s Next For IndiGo And Mahindra?
Mahindra's use of the 6e trademark for its BE 6e EV faces legal scrutiny from IndiGo, as the airline claims goodwill and prior usage rights.
Mahindra Vs IndiGo Feud Update: BE 6e Now Renamed To BE 6
With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV manufacturer also said it will continue to fight IndiGo to secure the BE 6
Mahindra to contest 'BE 6e' brand rights dispute against IndiGo in court
Mahindra says it would rebrand the name of its upcoming electric SUV "BE 6e" as "BE 6" to avoid unnecessary distractions
India's IndiGo sues Mahindra in fight over use of '6E' branding
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,
IndiGo sues Mahindra Electric for using ‘6e’ in name of its new car: Report
IndiGo claims "6E" is not only its official designator, but also a key element of its branding, covering a range of services like 6E Prime, 6E Flex, and add-ons
IndiGo sues M&M for trademark infringement over use of ‘6E’ for its EV
InterGlobe Aviation said that the “6E” mark is an integral part of IndiGo’s identity for the past 18 years and is a registered trademark that holds strong global recognition. Any unauthorised use of the “6E” mark,
9h
Mahindra-IndiGo War Over '6e' Heats Up, Automaker To Approach Court
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...
6h
on MSN
Mahindra BE 6e Loses First Battle To IndiGO Within 12 Days Of Launch - Read Details
The term 'BE' is already a registered trademark with the automaker, representing its 'born electric' platform that forms the ...
CarDekho
8h
Mahindra BE 6e Gets A Name Change Due To Ongoing Legal Battle With IndiGo, Now Called BE 6
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest ...
RushLane
8h
Mahindra Renames BE 6e to BE 6 – Amid Legal Dispute with IndiGo, Vows to Contest Case
The case will be closely watched as it not only involves two of India’s leading companies but also raises questions about ...
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