IndiGo, Mahindra and BE 6e

The term 'BE' is already a registered trademark with the automaker, representing its 'born electric' platform that forms the ...
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...
Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest ...