In order to move forward effectively, it’s important to first understand where you’ve been and where exactly you want to go. What is the role of your company in the medical device industry? Do you want to maintain the same role, or carve out a new niche? What product(s) do you plan to market? Where and how do you want to market them? What are the roadblocks to accomplishing these goals?
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These questions are obviously vital for early-stage companies who are looking to position themselves in the market, but the exercise of finding the answers can be equally helpful for...