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www.marketingweek.com
‘Brand equity transfer’: EE launches ‘biggest’ brand refresh in a decade
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Marketing Week
BMW invests ‘hundreds of millions’ in digital transformation
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Alpro: Focus on product rather than ‘edgy’ marketing is key to retaining market leadership

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The UK’s Top 100 most effective marketers revealed
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How eBay’s Love Island sponsorship changed the face of pre-loved fashion
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PepsiCo makes customer retention its ‘number one objective’ as cost of liv…
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8 best sites to buy TikTok followers in 2023

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Currys CEO says brand focus has led to ‘consistently improving’ customer confidence
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How TUI’s marketing team ‘futureproofed’ the brand
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Cadbury celebrates 200 years with ‘consistent’ message of generosity

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Nike appoints new CMO amidst leadership shake-up
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Kenvue claims its ‘iconic brands’ drove success in the quarter
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Premier Inn owner hails brand marketing a ‘powerful tool’

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12 reasons why Twitter’s rebrand to X is a mistake
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Nationwide rebrands for first time in nearly 40 years
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Cadbury grew brand value by almost half between 2022 and 2023
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Sprite made biggest household penetration gains of any FMCG bran…

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‘A bet for the future’: Zero Sugar’s role in driving growth for Coca-Cola
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Kevin the Carrot takes the early lead for Aldi in Christmas ad effectiveness ranki…
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Festival of Marketing 2024: Insights from our partners
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‘We will lose people’: Why Typhoo is ‘repurposing’ its brand to restart growth

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Cancer Research UK refreshes its brand to better reflect the impact its work has
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How EasyJet’s holiday revamp drove 400% profit boost
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‘We needed to simplify the story’: How one B2B business rebranded after multiple acquisitions

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‘We’re not giving up brand equity’: The inside story of Nationwide’s rebrand
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How Aldi reached millions to achieve social media fame
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Coke enlists Fifty Shades actor Jamie Dornan for ‘cheeky’ Diet Coke break ad
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Marketing Week
The best and worst Christmas ads: Marketing …

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How eBay’s Love Island sponsorship changed the face o…
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KFC on entering the ‘next chapter’ of its brand journey to reach younger consu…
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How Cadbury’s multichannel mantra delivered £230m in revenue
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Fanta revamps logo with launch of first-ever global identity

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Les Binet: Long-term brand building plus creative advertising is the key to firmer pricing
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‘Marketing DNA is in everybody’: The consumer focus behind SharkNinja’s rapid rise
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Peperami brings back ‘Animal’ brand mascot after decade-long hiatus

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